Award-winning Tobi Sanni-Daniel, is the entertainment generalissimo
who won the Entertainment Executive of the year category, at the 2015,
Nigerian Entertainment Awards
.
Over the years, his innovative role in the development of talents has
earned him the position of a first-class event manager who is very
instrumental in the promotion of premium showbiz stars like Ice Prince,
DJ Caise, DJ Spinal, Elderson Echiejile among several others.
Remembering his growth in the industry, Daniels who studied Business
Administration and Management at the University of Ilorin said he had a
rich working experience in the banking sector.
He said: "I have worked with Triumph Bank, I later moved to Liberty
Bank, where I acted as the head of treasury operations, and was later
served as the Operation Head, at the Corporate Head Office in the same
bank.
Subsequently, I joined Equitorial Trust Bank and Bank PHB, where I
acted as Brand Head in both banks. I eventually left the banking sector
for entertainment in 2010."
Having gathered all the required knowledge in management studies and
building for himself an enviable corporate experience, Tobi Daniel hits
Nigeria's entertainment scene and started making his marks.
It will be very significant to highlight here that this Lagos born
entertainment maverick played a key role in the thrilling Ambode's 'I
believe' campaign where celebrity endorsements from top Nigerian
superstars not only activated the Ambode's brand, but also contributed
immensely to his victory.
Surprisingly, Sanni-Daniel could hardly be seen giving self appraisal
over his seeming achievements in the Nigeria's entertainment sphere and
this contributes to reasons his name may sound unfamiliar to some
people in the public but remains highly celebrated among stakeholders in
the industry.
"My intention is not to be famous but to have the right mechanism in
place to further enhance the visibility of already visible brands. We
project our clients by ensuring for them consistent relevance, building
them a formidable brand equity, portfolio management, risk and credit
management and new market strategies. My clients are naturally meant to
be bigger than me. They are the celebrities and not me." He noted
He added that his company State of Mind Entertainment (SOME) is a one
that attempts to manage brands with a minimum of 70% Top of Mind
Awareness (TOMA) amongst industry colleagues.
Speaking on his award as the NEA, Entertainment Executive of the year
, he humbly recognized other top executives nominated in his category
saying the NEA pulled the game changers in the entertainment industry.
"Those in my category (Ossy, Emperor Gizzy, Mr. Dilly, JP-One Nation,
Howie-T),
are some of the finest hands in the industry, their contributions
speak volume and I have nothing but sheer respect for these champions."
The excited celebrity manager said the gesture will serve as a huge motivation which will spur him to greater achievements.
On the standard of Nigerian entertainment when compared to the global
market, Tobi Daniels believes Nigeria is full of opportunities
emphasizing that talents that abound in the country is humongous.By Olufemi Ajasa
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