Coca-Cola Enlists Marvel Heroes for Super Bowl 2016 Commercial: Will That Be Enough to Keep the Haters Away?

It's been a rough couple of years for Coca-Cola.Sugary soda has been deemed public enemy No. 1 in the battle against obesity and diabetes and "Coke" is like "Kleenex.
" They don't make all the soft drinks (just as Kleenex doesn't make all the tissue), and the company produces all sorts of beverages, but it's sort of the go-to word for drinks that are fizzy and sweet and bad for you.
So there's that ongoing PR battle, similar to the one McDonald's has, to maintain the brand's good name and still move with the times.
Last month the Coca-Cola Company traded its 7-year-old "Open Happiness" slogan in for "Taste the Feeling," which will encompass all of the 130-year-old beverage behemoth's Coke varieties, including Diet Coke and Coke Zero. And notably, they made the move just in time for Super Bowl 50.eonline