But Black Friday, the annual shopping extravaganza, is one exception. The discounts usually aren't steep, but you can still find some deals.
These are the best Black Friday deals on Apple products we found.
Target is offering a $100 gift card when you buy an Apple Watch.
Issei Kato / Reuters
A man wears an Apple Watch showing a heartbeat animation from the Health app.
What it is: All versions of Apple's first-generation smartwatch.
Black Friday Price: Starts at $349, but you get a $100 Target gift card when you buy any Apple Watch.
Normal Price: Starts at $349
Timing: Starts Nov. 25
Where to buy: Target, online and in stores.
Best Buy is offering a $150 discount on the 27-inch iMac.
Skye Gould/Tech Insider
What it is: 27-inch iMac with Retina 5K display, 8GB Memory, and 1TB hard drive.
Black Friday Price: $1,649
Normal Price: $1,799
Timing: Nov. 26-28
Where to buy: Best Buy stores and online..
Best Buy is selling the 11-inch MacBook Air at a $120 discount.
Best Buy
Black Friday Price: $779
Normal Price: $899
Timing: Nov. 26-28
Where to buy: Best Buy stores and online.
Target is offering a $150 gift card when you buy any iPad Air 2.
Business Insider
What it is: The iPad Air 2.
Black Friday Price: Starts at $499, but you get a $100 Target gift card when you buy any iPad Air 2.
Normal Price: Starts at $499
Where to buy: Target, online and in stores.
If you buy one iTunes gift card at Target, you'll get the second for 30% off.
Flickr/bfishadow
What it is: If you buy one iTunes gift card at Target, you'll get the second for 30% off.
Black Friday Price: Varies.
Normal Price: Varies.
Timing: Starts Nov. 25
Where to buy: Target, online and in stores.
Best Buy is selling the MacBook Pro with Retina display at a $150 discount.
Best Buy
Black Friday Price: $1,349
Normal Price: $1,499
Timing: Nov. 26-28
Where to buy: Best Buy stores and online.
Staples is selling older iPads for 20% off.
What it is: Older iPads, like the iPad Air, iPad Mini, and iPad Mini 2, in various configurations.
Black Friday Price: $199 to $359
Normal Price: $249 to $449
Timing: Through Nov. 30
Where to buy: At Staples stores. Some models were out of stock online at time of publication.techinsider
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